Red Chocolate Chips – 47,3% Cocoa

Flavor

Despite their distinctive appearance, you could recognize Red Chocolate Chips with your eyes closes – by their delicious taste alone. While they are still sweet and full of cocoa, unlike regular chocolate, they're pleasantly refreshing with traces of fruit. Dissolve these in warm milk, use them for desserts or just have a snack for some extra energy.

Origins

When red chocolate hit the market, it caused a stir. It happened on September 5, 2017, in Shanghai at a private event. It shook the culinary world and sparked the interest of confectionary makers, restaurants and lovers of home cooking and novel ingredients. Chocolate expert Angus Kennedy told the UK's The Sun, "It tastes so light and fruity you don't really realize you're gobbling up one chocolate the other."

His words are backed up by research from Haysack and Ipsos. Ruby chocolate is predestined to be a hit even in a country that does not particularly enjoy chocolate –China. What is the secret of this unusual product? We do not know the whole story, of course. The supplier only reveals that the chocolate is made from ''ruby cocoa beans'', the fruit of one of the many varieties of cocoa trees. They grow only in Ecuador, Brazil and the Ivory Coast. It is speculated that the ''ruby cocoa bean'' is processed unfermented and therefore retains its natural pink color. The patent for the production of ruby chocolate has been held by a Belgian Swiss company since 2009. Its director of innovation and quality, Peter Bone, has said that ruby chocolate is a "pure, hedonistic pleasure". A final note on the photogenic nature of ruby  chocolate is in order.

A not insignificant attribute of any modern product, it caught the eye of a fashion writer for ELLE Online. Natasha Harding was blown away by her first bite: ''I’m totally down with millennial pink chocolate. But, while it’s heaven for Instagram," and adds, "there’s a gorgeous creaminess before a tsunami of berry tang hits your taste buds". Are you convinced by the global craziness and want to give the red chocolate chips a try? If so, definitely do not limit yourself to simply eating them as an ordinary snack. Experiment! Dissolve them in warm milk. Sprinkle them over a breakfast meal, make them into pretty icing. The color and flavor of ruby chocolate stirs imagination and makes you want to play around with it.

Please note

If you order chocolate chips during hot weather, they may lose form or partially melt during shipping. This does not affect the quality.

Hot chocolate & Hot cocoa packaging preview

Our quality aluminum packaging lacks any bold graphics, as we’d rather focus on the taste of our products. Thanks to the hermetic seal, this container helps the contents keep their freshness and protect them against humidity, light or foreign odors.